Matchstick Media

Nigel Adkins

Task

To embrace social media, particularly the way in which young players use it, and become one of the first managers in English football to take an active and inspiring role on Twitter.

Programme

Design, build and implement story ideas for a new The Nigel Adkins website including thought-provoking blog posts. Create a genuine The Nigel Adkins Twitter account and provide initial guidance on content and use.

Results

Nigel Adkins’s Twitter account @TheNigelAdkins has more than 17,000 followers and a Twitter blue tick of authentication. Engagement with followers is high. The website is stylish and effective and blog posts are thought-provoking. Nigel Adkins was recently appointed manager of Sheffield United Football Club.

 

"This was a fantastic presentation by Cathy who has the right professional credentials for delivery. It was enlightening and refreshing, one of the best we have had so far." Staff Member, Championship Football Club
 

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