Matchstick Media

Client

St Paul’s School, a private, international, world-class, co-educational school in Sao Paulo, Brazil for pupils aged 3-18.

Task: To work with the entire school community of pupils, staff and parents to raise awareness of existing online behaviour by all parties. 
The second part of the work involved demonstrating the power and impact good, engaged social media activity has and how to create it.

Programme

This was delivered over four consecutive days and involved four interactive parent workshops (scheduled both morning and evening to reach a maximum audience), three after-school staff talks, 23 pupil sessions (for those aged 7-18) and one School Council discussion to decide how the work would progress.

Results

Every year group created its own Social Media Charter based on their own values and the way they wanted to treat each other online. These Charters were put to the School Council for approval and then placed in relevant class rooms across the school.
Various new social media accounts were set up by pupils and staff. One Twitter and one Instagram account are now entirely managed by students using the clearly defined agreements set out in their Charter. Other new staff run Twitter accounts promote school activities to the community.